Saturday, April 9, 2011

Dum Maro Dum uses latest Dolby sound

Dolby Laboratories Inc. (NYSE: DLB), innovator of audio, imaging, and voice technologies for cinemas, has announced that Ramesh Sippy Entertainment's 'Dum Maro Dum' will be released on April 22 in India with Dolby Surround 7.1.

Produced by Ramesh Sippy Entertainment and by Fox Star Studios, 'Dum Maro Dum' is a dramatic thriller set among the beaches, side streets, and raves of Goa. The film stars Abhishek Bachchan, Bipasha Basu, Rana Duggabati, and Pratiek Babbar and will feature a soundtrack created by Pritam.

"It is a pleasure to be first off the block with mixing my film Dum Maaro Dum in Dolby Surround 7.1. Viewers will be delighted with the enhanced sound experience of this phenomenal product," said Rohan Sippy, the film's director.


"Dum Maaro Dum, a thriller for the audience, will have more depth, more realism, and an even greater sense of being in the middle of the action. Dolby Surround 7.1 takes the excitement of movies to the next level."

Head marketing and Sales distribution, Fox Star Studios India Pvt ltd, Vivek Krishnani said "For the first time ever for Indian audiences, We are hoping to create an immersive experience of Dum Maaro Dum in the way the creators have intended and are looking for exhibitor support to take this to audiences nationally."

The Dolby Surround 7.1 mix was conducted by FutureWorks Media Ltd., with Manas Ranjan Choudhury as Sound Designer and Debojit Changmai as Sound Mixing Engineer.

Ramesh Sippy Entertainment is a private company founded in 2000 by film director Ramesh Sippy.

Fox Star Studios India Pvt. Ltd. is one of the leading producers and distributors of Bollywood and Hollywood films in India.

The latest innovation from a pioneer in cinema sound, Dolby Surround 7.1 improves the spatial dimension of soundtracks and enhances audio definition. The result is full-featured audio that better matches the visual impact of movies.

Enabling content creators to mix in a discrete 7.1 format, Dolby Surround 7.1 provides four surround zones to better orchestrate audio channels in a movie theater environment.


The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones.

The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theater.

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