The India-Pakistan semi-final in Mohali, arguably the biggest sporting event of the century, might not have lived up to the expectation of being a thriller but it did break all previous records as far as eyeballs are concerned. A record number of people were glued to their television sets when India defeated Pakistan on Wednesday. A total of 67.53 million viewers watched the match. That should not come as a surprise to a nation where cricket is a religion.
According to rating agency aMap, the India-Pakistan encounter recorded the highest television rating in history. It attracted almost double the viewers than the India-Australia match (that many would argue was closer). Only goes to prove the history of rivalry between the two teams from the sub-continent.
The India-Pakistan match ratings stood at 11.74 as compared to 6.53 for the India-Australia encounter.
The average time spent per viewer for the India-Pakistan match was three hours per person while viewers watched the India-Australia match for a little less than 2 hours (per person) on average.
It will be interesting to see if the finals in Mumbai eclipse the new record.
The spot rates for ten seconds of advertisement during the match reportedly cost Rs. 18 lakh. The ad rates for the final match are said to be going at Rs. 24 lakh per ten seconds
No comments:
Post a Comment