Japanese auto major Toyota has said that it will launch compact car 'Etios Liva' by April 2011 to strengthen its position in India, where it is a fringe player in the car segment against its leadership position globally. The company, which is present in India through a joint venture with the Kirloskar Group, said the pricing of the hatchback based on the same platform as its new Etios sedan will be decided after the Union Budget. It has priced the entry level sedan Etios between Rs 4.96 lakh and Rs 6.86 lakh (ex-showroom Delhi).
"The launch of Etios sedan will be followed by the hatchback model called Etios Liva. By the end of March next year or April beginning, we will launch the car and deliveries will start from April," the company Deputy Managing Director-Marketing, Mr Sande ep Singh, told reporters here on Friday.
While the Etios sedan is powered by a 1.5-litre petrol engine, the Liva will have 1.2-litre petrol engine. Mr Singh said both the sedan and hatchback put together, TKM plans to sell 70,000 cars in India in 2011
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