The company will issue 4.55 million shares of Rs 10 each for cash at a price band of Rs 195-Rs 205 per equity share. The issue would constitute 27.08 per cent of the company's paid-up capital.
The closing date for the IPO will be March 10 for Qualified Institutional Buyers (QIBs) and March 11, for non-institutional and retail individual buyers.
Lovable Lingerie managing director L Vinay Reddy said they planned to enter newer markets with a joint venture and launch a new brand, hence the strategic step of the IPO.
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