Wednesday, February 2, 2011

M&M targets for 10 launches in 2011

Mahindra & Mahindra is planning to launch about 8-10 new products including a premium SUV vehicle in 2011, the company announced. The company is set to launch a premium sports utility vehicle among various other launches across different segments by March 2012.

"From this year to the end of March 2012, there will be a slew of products launched across passenger and commercial vehicles segments," Mahindra & Mahindra President for Auto and Farm Sectors, Pawan Goenka was quoted as saying.

The big launch from the company would be a premium sports utility vehicle, which the company plans to position above its Scorpio car. The company is expected to launch the SUV by the third quarter of this year.

Besides launching some refreshes, M&M will also launch few variants of the existing models. According to sources, the variants of 'Maxximo' and 'Ingenio' are expected among the new launches. Apart from these, trucks and other vehicles are also likely to be launched.

The booming auto sector in India has paved way for a large number of automobile companies- both domestic and international to pour in cars ranging from compact segment to high-end sedans.

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